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    Cracking the Code on Educational ROI

    How business schools can use data-driven storytelling to demonstrate the real-world value of their MBA programs to prospective students.
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    3 Steps to Creating Guiding Principles for Your School

    By sharing a clear picture of who they are and what they stand for, business schools can meaningfully connect with their community and stakeholders.
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    Marketing Your Business School During a Pandemic: 4 Tips

    Rather than stop your marketing efforts, adapt your messaging and highlight your school's strengths to attract candidates looking for a new opportunity.
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    6 Content Marketing Tips for Business School Professionals

    Today's competitive b-school market requires schools to try new recruitment approaches, like creating targeted, valuable, and strategic content for prospective learners.
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    Why More Business Schools Should Invest in Content Marketing

    With business school selection shifting more and more from schools' advantage to students', b-schools need to create compelling content that shows how their school is relevant and distinctive.
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    Voices of Industry: Executives Talk Business Education, Leadership, and the Workforce

    Two top executives at innovative companies share their thoughts on how business education impacts industry—from their education and careers to today’s job seekers to the future of marketing.
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    A Look at Higher Ed Marketing and Development Departments Worldwide

    AACSB’s Marketing and Communications Council Affinity Group surveyed 200 schools about the marketing and development functional groups at their institutions. See the results in this infographic.
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    How to Encourage Media Engagement With Your School’s Website

    Here are five ways to enhance the news sections of academic websites for optimal media engagement.
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    MaCC Is Back! AACSB Marketing and Communications Peer Group Revived

    AACSB International welcomes back the Marketing and Communications Council (MaCC) Affinity Group.
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