October 25–November 12, 2021
This online course seeks to answer the most relevant questions on benchmarking and how to use it strategically as a tool to promote internationalization of the institution, program development, positioning within recruitment markets, and faculty/student quality. We will explore several aspects such as selection criteria for benchmarking partners, identification of data sources, benchmark analysis, and defining outcomes of the benchmarking process. The goal is to transform the outcomes of the benchmark analysis into actionable items and link them to the internationalization strategy. Finally, participants will learn to use benchmarking as a tool for decision-making in the internationalization of management education.
Who Should Attend:
This online course is designed for professional staff in business schools’ external relations and professional service units, e.g. Directors, Associate Deans, Department Heads, Managers, and Policy Makers of:
- Career Services
- International Relations / Development
- Corporate Relations
- Marketing and Student Recruitment
- Communications & Outreach
- Alumni Offices
The overall goal of this course is to help business schools build knowledge and recognition by strategically aligning their professional operations through a quality improvement perspective.
At the end of this course, participants will be able to:
- Understand what it means for a business school to internationalize strategically
- Know the relevant benchmarking areas
- Define national and international peers and competitors
- Create an institutional culture that encourages benchmarking
- Know how to access relevant and trustworthy data
- Understand how benchmarking contributes to the strategic development, accreditations and rankings of the institution
The course format will include a mix of asynchronous formats and live synchronous sessions. Participants will visualize their professional service portfolio and start with a benchmarking analysis of their own institution. During the course, the participants will learn developing criteria to evaluate quality management and improvement in each professional segment of their institution’s internationalization strategy. Participants will explore and benchmark different strategic and practical approaches and success models, looking specifically at their use (or non-use) of international rankings, accreditations and networks. During the synchronous training sessions, participants will present case studies and better practice models from their own institution and/or business schools around the globe, which will support the developmental and benchmarking nature of the training modules.