Marketing and Communications Conference

Keynote I: The Impact of Neuroscience on Brand Strategy

Michael L. Platt, Director, the Wharton Neuroscience Initiative, James S. Riepe University Professor, Marketing Department, the Wharton School, Department of Neuroscience, Perelman School of Medicine, Department of Psychology, School of Arts and Sciences, University of Pennsylvania

Michael Platt is a neuroscientist known for asking some of the most challenging questions in 21st century neuroscience - and conceiving innovative ways to find the answers. Principle questions focus on the biological mechanisms that underlie decision-making in social environments, the grasp of which has broad-scale implications for improving health and welfare in societies worldwide. Broad expertise in psychology, economics, evolutionary biology and ethology, in addition to collaborations with colleagues in these fields, have enabled him to reach ever-deeper levels of understanding about the neural bases of cognitive behaviour. Michael received his B.A at Yale and his Ph.D. at the University of Pennsylvania, both in anthropology, and did a post-doctoral fellowship in neuroscience at New York University. Current teaching at Wharton includes Introduction to Brain Science for Business.

Keynote II: The Future of Generational Insights

Presenters:

• Moderator: Al Renshaw, SVP and Global Chief Marketing and Communications Officer, AACSB International
• Chris Kormis, President, Kormis Strategic Consulting, LLC
• Amy Wittmayer, Senior Manager, Higher Education Strategy Consulting, Deloitte
• Kerry Salerno, Vice President of Marketing and Communications, Babson College