Overview of Strategic Planning Seminar (AP/EMEA) (Level 1)

9:00 a.m. – 1:00 p.m. CET | 4:00 – 8:00 p.m. SGT

Seminar Overview

Discover best practices on bringing your school’s mission to life through strategic planning. Join an interactive cohort of peer business school leaders in a live, virtual session to explore examples and challenges related to strategic planning. This seminar is broadly about strategic planning – how to create goals and measure those goals to monitor strategic progress. Through interactive exercises, the facilitator will relate your plan to the AACSB standards and build your knowledge and confidence in effective plans and processes. Engage in peer discussions, breakout sessions, and group interactions, to explore the short-and long-term implications of strategic choices including resource and faculty management. Gather relevant, timely examples that will support you and your institution in your strategic planning journey. Learn how to gain university and college-wide support for your efforts, and how to educate your peers to become change agents in support of organizational goals. Your strategic plan is more than a shared document, it is an opportunity to unite your stakeholders to strengthen your school, university, and community. 

Learning Objectives

• Present an approach to strategic planning and for higher education in action
• Construct values, vision, mission and goal statements; develop a strategy; identify action items to operationalize vision and mission statements
• Develop the elements of an initial strategic management system
• Review the role of strategic planning in AACSB Accreditation

Facilitators

Tim Mescon, AACSB International

Timothy S. Mescon is executive vice president and chief officer for Europe, the Middle East and Africa for AACSB International. He is president emeritus of Columbus State University (Georgia) where he served from 2008-2014. Previously, he served as dean and Dinos Eminent Scholar Chair for 18 years at the Michael J. Coles College of Business at Kennesaw State University in Georgia. Mescon gained extensive experience as an AACSB peer review team member, chair, and committee member for 25 years before joining AACSB. He is the author of more than 200 articles and case studies, and he has co-authored four books, his latest "Entrepreneurship: Venture Initiation, Management and Development" 2nd edition (Routledge/M.E. Sharpe). Mescon received his PhD from the Terry College at The University of Georgia, MBA from the Cox School at Southern Methodist University and BA from Tulane University.

Who Should Attend

Delivery

Gain actionable insights in one, four-hour live lesson with a cohort of your peers and facilitators. Pre-and post-work will allow you to maximize your time in the classroom. This course will be delivered via AACSB's Brightspace learning platform and Zoom. You will have access to the event for 90 days from the seminar date. 

Special Pricing Offer

Attendees who complete all three seminars and meet participation criteria will be awarded a strategic planning badge, indicating achievement in this important area of business school management. This promotional package includes the Overview of Strategic Planning (Level 1) (March 21), Creating an Agile Strategic Plan (Level 2) (April 13), and Micro Plans and Societal Impact Strategic Planning (Level 3) (May 9). 

Click here to take advantage of this special offer.

No substitutions or transfers allowed. Promotional package prices no longer apply if one or more of packaged events are cancelled by the attendee.  

Contact Us

For more information, please contact [email protected].