CollegeAPP
Sustaining Business Member
- Student Recruitment
- Marketing Services
- Data Analytics
CollegeAPP is a tool that helps you identify prospective business students. Using proprietary modeling techniques, we bring methodology to higher education by predicting the probability of an individual’s future Intent to Enroll in education or training in the next two years. By accurately predicting intent, CollegeAPP clients regularly see an increase in engagement among prospective adult students and a decrease in cost per click and cost per lead.
CollegeAPP specializes in targeting undergraduate, graduate, and executive programs. Many of these adults are hard to find, hard to reach, and expensive to qualify as prospective students. CollegeAPP can help save you money on targeting these individuals by getting you the data you need to do it effectively and efficiently.
How do we find these prospective adult students? CollegeAPP regularly surveys individuals state-by-state and collects hundreds of thousands of survey responses. The Data Science team then takes the survey responses and matches them to a national and state consumer database.
Utilizing the survey responses and proprietary modeling techniques, the Data Science team creates predictive models and applies them to individuals in the consumer database.
(This is where you come in!) Together, we create highly refined target audiences for use in your digital campaigns. Choose from over 650 demographic and behavior data points along with our proprietary models including Intent to Enroll, Business/MBA Program Interest, Education Attainment, and Instructional Modality Preference.
Work directly with CollegeAPP, your in-house marketing department, or your advertising agency to launch your digital marketing campaign using custom high-intent audiences.
Once the campaign is launched, digital ads are displayed to the individuals from your CollegeAPP audience using advertising through platforms like Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Display, Hulu, Netflix, etc.
Individuals from the audience click the ad and are directed to an RFI (Request for Information) so you can capture their information.
From this point, it’s time to do your magic and nurture the lead to turn them into a student!
How do we find these prospective adult students? CollegeAPP regularly surveys individuals state-by-state and collects hundreds of thousands of survey responses. The Data Science team then takes the survey responses and matches them to a national and state consumer database.
Utilizing the survey responses and proprietary modeling techniques, the Data Science team creates predictive models and applies them to individuals in the consumer database.
(This is where you come in!) Together, we create highly refined target audiences for use in your digital campaigns. Choose from over 650 demographic and behavior data points along with our proprietary models including Intent to Enroll, Business/MBA Program Interest, Education Attainment, and Instructional Modality Preference.
Work directly with CollegeAPP, your in-house marketing department, or your advertising agency to launch your digital marketing campaign using custom high-intent audiences.
Once the campaign is launched, digital ads are displayed to the individuals from your CollegeAPP audience using advertising through platforms like Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Display, Hulu, Netflix, etc.
Individuals from the audience click the ad and are directed to an RFI (Request for Information) so you can capture their information.
From this point, it’s time to do your magic and nurture the lead to turn them into a student!
Our Partner at Rensselaer Polytechnic Institute (RPI), Bonnie Blumer, shares her experience working with CollegeAPP to drive enrollment in her graduate and professional programs. “They have a database that will get you in front of the very audiences you need to reach. Whether it is you have to build your enrollment like I did, or you're looking to diversify your student body, or you're looking to reach outside of a demographic. CollegeAPP will get you there."