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Cracking the Code on Educational ROI
September 21, 2021
How business schools can use data-driven storytelling to demonstrate the real-world value of their MBA programs to prospective students.
The Making of a Mission-Driven Mascot
September 08, 2021
SKEMA Business School asked its students to design an engaging new mascot that would represent its brand and reflect the spirit of its global community.
Personalizing MBA Recruitment
August 13, 2021
As prospective students weigh a multitude of educational options, the Graziadio School takes steps to highlight the long-term value of its MBA.
Business Schools: Differentiate Yourselves!
June 08, 2021
The digital transformation of higher education has amplified the similarity among business schools. It’s time to cut through the digital clutter.
To Set Ourselves Apart, We Built Connections
April 21, 2021
A college invests in a more robust constituent relationship management system to foster stronger, lifelong relationships with its constituents.
3 Steps to Creating Guiding Principles for Your School
November 19, 2020
By sharing a clear picture of who they are and what they stand for, business schools can meaningfully connect with their community and stakeholders.
Marketing Your Business School During a Pandemic: 4 Tips
April 20, 2020
Marco De Novellis
Rather than stop your marketing efforts, adapt your messaging and highlight your school's strengths to attract candidates looking for a new opportunity.