Live Seminar
The seminar will take place at Prague University of Economics and Business. The seminar begins at 09:00 on day one and concludes at 17:30 on day two.
Engage in this workshop-style seminar with peer business school leaders on effective strategic planning. Explore examples and challenges related to strategic planning, from goal creation and measurement to micro-plans and agile planning methods.
Through interactive exercises, relate your strategic plan to the AACSB standards and examine relevant, timely examples that will support your planning journey. Learn how to gain university and college-wide support for your efforts, and how to turn your colleagues into change agents in support of stated goals.
Apply the principles of agile to continuously rally around performance metrics and focus on the biggest impacts you can make related to your mission. Define KPIs to measure success and learn how to report and visualize the data for stakeholders.
Then, enhance your plan and process with a micro-plan. A micro plan is a “plan-within-a-plan,” where a specific element of a larger plan is nuanced enough to require its own process. A micro-plan helps solve complex issues with a specific action plan and performance indicators that support the overall macro plan.
Your strategic plan is more than a shared document. It is an opportunity to unite your stakeholders to strengthen your school, university, and community.
Learning Objectives
- Construct values, vision, mission and goal statements; develop a strategic management system
- Review the role of strategic planning in AACSB Accreditation
- Apply the agile methodology to strategic planning in a business school setting
- Apply key desired outcomes of your strategic plan to measurable KPIs and data for regular reporting and visualization to stakeholders
- Identify key areas where a micro plan would be effective for your school
- Learn the methodology for creating a micro plan and understand how to extend the methodology to any number of areas of your school’s strategic plan or operations
Facilitators
As a member of the AACSB executive team, Eileen McAuliffe leads thought leadership initiatives, positioning AACSB as the global voice of business education. She advocates for the quality, relevance, and societal impact of business schools around the world, while also managing strategy and operations for the EMEA region to ensure effective engagement and support for AACSB members. She previously served as Pro Vice-Chancellor (Global) and Executive Dean of the Faculty of Business, Law, and Social Sciences at Birmingham City University. In this role, she guided the university’s 2030 and Beyond Strategy, ensuring alignment of global initiatives with the institution’s long-term vision. As Executive Dean, she led 12,000 students and 400 Faculty overseeing a budget of approximately £100 million. Beyond academia, McAuliffe has extensive international experience in the oil industry, having held executive positions with ConocoPhillips in tax advisory. She earned her PhD in 2017 and was named Professor of International Taxation in 2020. McAuliffe is an active member of the United Nations Platform for the Collaboration on Tax. She is a former member of the AACSB Board of Directors.
Sarah Vaughan is external Senior Advisor Quality Enhancement for ICN Business School, France. She has over thirty years’ experience in senior leadership roles (both faculty and professional support services) across a portfolio of activities including program design, learning innovation, internationalization, strategic planning and initial and maintenance accreditation processes for national and international bodies (AACSB, AMBA, EFMD). Sarah currently is an AACSB mentor for schools in the Middle East, serves on a number of international Advisory Boards and chairs accreditation visits for French, Swiss, Belgian and European accreditation bodies. Vaughan is a graduate of the University of Leicester (UK) and holds a master’s degree from the University of Poitiers (France).
Who Should Attend
Individuals who play a leading role with mission-based strategic initiatives, who are new to administration and academic strategic management, or who are responsible for accreditation activities and/or from schools preparing to launch a strategic plan and/or new mission.
Contact Us
For more information, please contact [email protected].
