Strategic Planning Seminar (Americas)

Each day 1:00 – 5:00 p.m. Eastern Time

Engage in workshop-style sessions in an interactive cohort of peer business school leaders on effective strategic planning. Learn in live sessions to explore examples and challenges related to strategic planning, from goal creation and measurement to micro-plans and agile planning methods.

Through interactive exercises, facilitators will relate your strategic plan to the AACSB standards and share relevant, timely examples that will support your planning journey. Learn how to gain university and college-wide support for your efforts, and how to turn your colleagues into change agents in support of stated goals.

Apply the principles of agile to continuously rally around performance metrics and focus on the biggest impacts you can make related to your mission. Define KPIs to measure success and learn how to report and visualize the data for stakeholders.

Then, enhance your plan and process with a micro-plan. A micro plan is a “plan-within-a-plan,” where a specific element of a larger plan is nuanced enough to require its own process. A micro-plan helps solve complex issues with a specific action plan and performance indicators that support the overall macro plan.

Your strategic plan is more than a shared document. It is an opportunity to unite your stakeholders to strengthen your school, university, and community.

Learning Objectives

• Construct values, vision, mission and goal statements; develop a strategic management system
• Review the role of strategic planning in AACSB Accreditation
• Apply the agile methodology to strategic planning in a business school setting
• Apply key desired outcomes of your strategic plan to measurable KPIs and data for regular reporting and visualization to stakeholders
• Identify key areas where a micro plan would be effective for your school
• Learn the methodology for creating a micro plan and understand how to extend the methodology to any number of areas of your school’s strategic plan or operations 

Facilitator

Paul Schwager, College of Charleston

Paul H. Schwager, Ph.D. has served as dean of the College of Charleston School of Business since July 2022. A proven leader, educator and researcher, Schwager possesses the skills and experience necessary to build upon the school’s legacy of excellence and to prepare it for the opportunities of the 21st century. In his most recent role as dean and W. Howard Rooks Distinguished Professor in the College of Business at East Carolina University in Greenville, N.C., Schwager established the Copeland Diversity & Inclusion Fellows, the Cunanan Center for Professional Success and the Thomas D. Arthur Graduate School of Business. He also reorganized the school’s leadership structure to align with strategic priorities, led a successful AACSB peer review and reorganized the Business Advisory Council, with a focus on increasing diversity. In addition, Schwager has a proven track record as a fundraiser and donor steward. Prior to his appointment as dean in 2019, he served as the school’s interim dean, associate dean and acting associate dean. Also at ECU, Schwager served as assistant dean and interim assistant dean for Assessment, Accreditation and Curriculum, and as professor, associate professor, assistant professor and visiting assistant professor of management information systems in the College of Business. Throughout his tenure at ECU, Schwager leveraged his research focusing on the strategic use of information technology, including the creation and enhancement of organizational capabilities as they pertain to strategic planning, resource alignment, e-commerce, internet-mediated relationships and branding. Prior to joining ECU, Schwager was an assistant professor of information systems at Appalachian State University’s John A. Walker College of Business from 2000 to 2003. Before entering academia, he worked in the private and non-profit sectors. Schwager holds a doctorate in management of information technology and innovation from Auburn University, an M.B.A. from Florida Atlantic University and a B.A. in business administration from Palm Beach Atlantic College. He is an expert at leveraging technology to create and enhance organizational capabilities.

Who Should Attend

Individuals who play a leading role with mission-based strategic initiatives, who are new to administration and academic strategic management, or who are responsible for accreditation activities and/or from schools preparing to launch a strategic plan and/or new mission.

Delivery

Gain actionable insights in two, 4-hour live lessons with a cohort of your peers and facilitators. Pre-and post-work will allow you to maximize your time in the classroom. This course will be delivered via AACSB's Learning Portal and Zoom. You will have access to the event for 90 days from the seminar date. 

Contact Us

For more information, please contact [email protected].