Jacksonville University

The Davis College of Business prepares students to enter the dynamic and complex world of business. The philosophy that guides the educational process is to provide the working knowledge necessary for success to exhibit leadership skills in an organization, and to integrate this knowledge from the various disciplines of accounting, finance, economics, marketing, and management into a meaningful whole. Theory is combined with a practical and pragmatic approach to the effective and efficient utilization of resources. Careful attention is given to the increasing importance of resource scarcity and an understanding of the global environment in which the business community operates. ​The mission of the Davis College of Business is to cultivate innovative business leaders throughout North Florida and beyond. The College will create and disseminate applied business knowledge that contributes to the advancement of business education and practice.