Mixed Reality Design Sprint: A Multidisciplinary Loop Building Intrapreneurial Mindset

The Mixed Reality Design Sprint is an innovative multidisciplinary integration that blends research, education, and real-world business challenges into a cohesive framework. By leveraging emerging technologies like artificial intelligence and mixed reality, it enhances creativity and problem-solving while also focusing on intrapreneurship as a tool for organizational innovation. The project fosters a collaborative ecosystem among educators, researchers, tech industry professionals, and students, as well as strengthens ties with partners. Pedagogically, it introduces new methods supported by AI that emphasize rapid, iterative problem-solving.

Call to Action

The Mixed Reality Design Sprint project was driven by the need to bridge research, education, and real-world business challenges in a cohesive, multidisciplinary approach. Through the school’s partnership with Airbus, the project addresses societal challenges—such as the use of mixed reality—through the lens of intrapreneurship and its tools.

The project’s key motivation was to enhance student learning by integrating cutting-edge technologies, like generative AI (ChatGPT), and hands-on experience with innovative management methodologies, such as the Google Ventures Design Sprint. It aimed to develop students’ skills in intrapreneurship, creativity, and critical thinking while addressing the strategic needs of an industrial partner.

It fosters a research-teaching-business loop, engaging researchers, tech industry professionals, and students to create a collaborative learning environment. This reflective approach empowers students to understand and apply intrapreneurial concepts to solve complex, real-world problems.

The project also aligns with TBS Education’s goal of preparing future managers to navigate a rapidly changing technological landscape. Ultimately, it strives to create cultural transformation and promote innovation management in organizations, which helps students leverage technology for societal impact while strengthening institutional ties with the tech industry.

Innovation Description

Connecting the needs of academia and industry, the Mixed Reality Design Sprint applies the design sprint methodology to an Airbus challenge focused on intrapreneurial projects. The project integrates research, teaching, and business challenges to promote innovation through a multidisciplinary approach.

Students use AI tools like ChatGPT as creative assistants and experiment with mixed reality technologies to tackle societal challenges. The project’s originality lies in its multidisciplinary loop assisted by the latest technologies. When mobilized, this loop enhances students’ ability to transform innovative ideas into actionable solutions for complex environments.

The project prepares future managers to adapt to new contexts through an intrapreneurial mindset, enhanced by emerging technologies. It also seeks to close the gap between theory and real-world application by using research-driven, multidisciplinary methods that directly engage with industry challenges.

Additionally, the project elevates TBS Education’s reputation by creating a collaborative space where educators, students, and industry professionals creatively solve real-world problems through advanced technologies. The design sprint’s emphasis on AI and industry challenges ensures that students are well-prepared for modern business demands.

Innovation Impact

The multidisciplinary loop has had a profound impact by integrating research, teaching, and real-world business challenges, particularly in intrapreneurship and innovation management. This project has successfully fostered an intrapreneurial mindset among students. Further, it has equipped them with technological skills in new areas, such as AI and mixed reality, which are crucial for future managerial roles. The program promotes creativity, critical thinking, and adaptability to prepare students for a dynamic job market.

For partners like Airbus, the project serves as a source of innovation and inspiration while providing direct access to young talent. This collaboration not only strengthens ties between academia and industry but also promotes mutual value through shared expertise and fresh perspectives.

Since its inception, over 700 students have participated in this teaching method, and enrollment has grown each year across multiple MSc programs on both the Toulouse and Paris campuses. Evaluation results show a marked improvement in academic achievement, with average student scores rising from 3.6 out of 5 in 2021 to 4.5 in 2024. Feedback from students, academics, and industry experts confirms the value of using AI and the Design Sprint method for real-world problem-solving.

Plans for the project’s future impact include alumni engagement in 2026 and further expansion to ensure a lasting effect on students’ professional development, industry innovation, and global collaboration.

Reference Links

• “Research Teaching Business Design Sprint,” YouTube video