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Influential Leaders

A.J. van de Ven

CEO, Calsense
Recognition Year(s): 2025
Area of Impact: CSR or Sustainability
School: College of Business Administration, California State University, San Marcos
Location: United States

Summary

A.J. van de Ven, CEO of irrigation smart system provider Calsense, has driven significant impact through innovative ventures like Irrigation Management as a Service™ (IMaaS), which has expanded access to smart irrigation technology for more organizations. His leadership of the Calsense Innovation Council has championed continuous improvement and advanced the company’s mission of innovation, while his collaboration with ECOLIFE Conservation highlights his dedication to environmental stewardship. The resulting business growth, community benefits, and recognitions for sustainability all showcase van de Ven’s entrepreneurial spirit and commitment to positive change.

Entrepreneurial Impact

Driven by a deep commitment to water conservation and sustainable practices, van de Ven has used his entrepreneurial prowess to address critical challenges through innovative strategies. One of his most notable achievements is the introduction of Calsense’s IMaaS venture. This groundbreaking initiative has addressed the financial barriers that many organizations face when adopting smart irrigation technology.

By offering IMaaS as a subscription service, van de Ven has enabled municipalities, school districts, universities, and other entities to access advanced irrigation solutions without the need for substantial upfront capital investment. This model accelerates the adoption of water-saving technologies, leading to immediate and long-term environmental benefits.

Beyond business innovation, van de Ven has contributed to positive societal impact through his work with ECOLIFE Conservation. As a former chairperson of the organization’s board, he has contributed to projects that protect wildlife and support underserved communities. For example, ECOLIFE’s carbon credit-generating fuel-efficient stoves and sustainable aquaponics farms have tangibly benefited both the environment and local populations.

Under van de Ven’s leadership, Calsense has also launched the Champions of Irrigation initiative, which highlights the stories of individuals and organizations making a difference in water conservation. This effort not only promotes best practices but also inspires others to adopt sustainable water management strategies.

Van de Ven’s entrepreneurial approaches have resulted in measurable outcomes, including geographic expansion, increased staffing levels, and recognition through various awards. His commitment to sustainability has earned Calsense the California Green Business Network Certification, underscoring the company’s dedication to environmental stewardship.

His innovative strategies and entrepreneurial spirit have addressed significant challenges in water conservation, created new business opportunities, and generated substantial value for both Calsense and the broader community. Van de Ven’s leadership exemplifies the impact that entrepreneurial approaches can have in driving positive change in business and society.

Van de Ven holds a Bachelor of Science in Business Administration with a focus on high technology management and computer science from California State University San Marcos. He has also completed a Water Resources Management and Leadership Certificate, as well as the Leadership North County program.

Additional Information