Brad D. Smith

Brad D. Smith

Executive Chairman of the Board,
Former President and CEO, Intuit Inc.

Honoree Year: 2020

Alma Mater:

Marshall University

Lewis College of Business

United States

Area of Impact:



For 17 years, Brad D. Smith served Intuit in a variety of leadership roles with the company. Under Smith’s leadership, Intuit was regularly recognized as one of the world’s best places to work. Intuit’s customers doubled to over 50 million, with earnings tripled and revenue continuing to increase. Smith’s expertise helped transform a North American software company into a cloud-based product and platform company with customers both local and around the globe.

Smith is passionate about education and economic empowerment in West Virginia and Appalachia, where he grew up, and actively supports programs that have a lasting impact on students. After deciding to stay local and attend Marshall University, Smith received his bachelor’s degree, temporarily living in Michigan to earn his master’s in management from Aquinas College while working in a sales position for PepsiCo.

Brad D. Smith wants to encourage game-changing ideas and inspire entrepreneurs to reinvent themselves in what he calls the “overlooked zip codes” of the state. The newly established Brad D. Smith Business Incubator will provide dedicated space to entrepreneurs in Marshall University’s Visual Arts Center in downtown Huntington, West Virginia. Accepted startups will get to work with and learn from other committed entrepreneurs, and will receive support designed to accelerate growth and success through business resources and services in the community. Resources will include physical space, capital, coaching, shared services, and networking connections.

Brad D. Smith has further impacted the Marshall University and Huntington community by introducing the concept of design thinking to encourage innovation and entrepreneurship. In April 2017, he was instrumental in bringing Intuit Inc. to campus for the first Innovation for Impact event, a monthlong program in which students and faculty experimented to create potential solutions for West Virginia’s most pressing problems. Selected teams traveled to Silicon Valley and San Francisco, where they received a two-day immersive experience to explore top technology companies including the headquarters of Google, Apple, Facebook, and, of course, Intuit. These students gained hands-on experience collaborating with an Intuit Design for Delight team and received additional coaching from Smith.

In partnership with his wife, Alys, an Ohio native, Smith has established the Wing 2 Wing Foundation. According to Smith, 75 percent of capital investments are funneled to startups in New York, California, and Massachusetts. The goal of Wing 2 Wing is to provide small communities, like those in West Virginia, with entrepreneurial resources and funding that provide a foundation for aspiring business leaders.


← Back to 2020 Innovations That Inspire