Your role as a marketing and communications professional has changed, making it even more challenging to support your universities and business schools. But now there’s a place where you can share your challenges and successes—and a platform to ask the burning questions your peers may just have the answers to. AACSB’s Marketing Meetup is a monthly online meeting hosted on the third Tuesday of each month that opens a dialogue about current topics most relevant to your roles.
Members are encouraged to submit topic ideas, questions, or issues they’d like to share during the next meetup. Topics are designed to include all marketing and communications professionals, including but not limited to, event planners, development and alumni relations, career services, admissions, recruitment, and other leaders.
No formal presentations required! Our goal is to create open conversation that leads to idea-sharing, solutions, and camaraderie.
May 18th Marketing Meetup
Extra! Extra! Read All About It! How to Get Readership Survey Results That Matter
Knowing who your readers are is one thing – but how much do you know about what they read, and how often they read it? Get the inside scoop on how to design readership surveys that yield statistically valid information to help you make key decisions on content and distribution – ultimately keeping students, alumni, and leaders engaged. If your print and online content strategies have been impacted by the pandemic, this is the perfect opportunity to reevaluate your school’s approach to readership.
Marketing meetups occur every third Tuesday of the month! We’d love to continue the conversation on topics most relevant to you—so let us know what topics you're interested in.
Mark your calendars for the upcoming Marketing Meetups:
- May 18: Extra! Extra! Read All About It! How to Get Readership Survey Results That Matter
- June 15: Topic TBD
There is no fee to attend, but registration is required. Open to AACSB members.