Marketing Meetup Series

Marketing Meetup Series

Your role as a marketing and communications professional has changed, making it even more challenging to support your universities and business schools. But now there’s a place where you can share your challenges and successes—and a platform to ask the burning questions your peers may just have the answers to. AACSB’s Marketing Meetup is a monthly online meeting hosted on the third Tuesday of each month that opens a dialogue about current topics most relevant to your roles.

Members are encouraged to submit topic ideas, questions, or issues they’d like to share during the next meetup. Topics are designed to include all marketing and communications professionals, including but not limited to, event planners, development and alumni relations, career services, admissions, recruitment, and other leaders. 

No formal presentations required! Our goal is to create open conversation that leads to idea-sharing, solutions, and camaraderie. 

Join us for the October 19 Marketing Meetup (1:00-2:00 p.m. ET)

Marketing Degree Value: What Is ‘Return-on Education’ and How Do You Tell That Story to Prospective Students?

Students want to know how your credentials can advance their careers. By analyzing the skills and workforce competencies taught in your programs, the career successes of your graduates can aid prospective students in their decisions. This information can be packaged into an interactive recruitment experience, where each student can simulate the impact of your program on their specific professional aspirations. So how do you meet students where they are—and demonstrate your institution’s "ROE" story? This webcast will discuss marketing strategy, storytelling tactics and how to leverage data in a meaningful way.

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Upcoming meetings:

  • October 19, 1 p.m.– 2 p.m. ET
  • November 16, 1 p.m.– 2 p.m. ET

We’d love to continue the conversation on topics most relevant to you—so let us know what topics you're interested in.

There is no fee to attend, but registration is required. Open to AACSB members.