AACSB International

As the largest global association for business education, AACSB is a leading voice and advocate for amplifying the positive impact that business schools have on society. Serving as a connector and convener, AACSB is dedicated to sharing diverse insights, best practices, and impactful research that advance business education and the value of AACSB accreditation around the world. AACSB works closely with members as brand ambassadors and outreach partners to increase awareness and influence in the communities we serve. Key areas of advocacy and awareness include:

		Advocacy: Increasing media relations and press coverage through proactive public relations efforts and having a voice on industry-related topics and social issues, such as the Collective Vision for Business Education and diversity and inclusion initiatives. Additionally, AACSB supports institutions, individuals, and the ideas that will shape the future of business education through positive societal impact.
		Brand Awareness: Reinforcing AACSB's position as a leader in business education among businesses, educators, and prospective learners worldwide through digital advertising and outreach activities.
		Thought Leadership: Sharing diverse perspectives to advance business education through AACSB’s Insights platform, featuring articles from leading voices in business education, the learner-focused Best Business Schools Blog, and our AACSB Explores video series with industry influencers.
		Storytelling: Amplifying success stories of schools and members of the Business Education Alliance through Influential Leaders and Innovations That Inspire challenges.
		Social Media: Building connections and relationships through social media outreach across broad audiences and communities globally.
		Marketing: Developing tools and resources that promote the value of business education and AACSB accreditation.
		Digital Communities: Driving learners to BestBusinessSchools.com, a website dedicated to helping prospective learners find the best AACSB-accredited business school to help them achieve their goals.

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