Articles

Newly accredited schools often create campaigns surrounding their school’s achievement of AACSB Accreditation. The campaigns, including magazine articles such as the Georgia Southwestern State University School of Business Administration piece, are opportunities to recruit new students, faculty, and gain media recognition.
Georgia Southwestern State University Article

Brochures

Many schools include information about AACSB Accreditation in their promotional brochures and annual reports for stakeholders and potential donors. For example, Nagoya University of Commerce and Business has leveraged its AACSB Accreditation throughout its brochure.

Web Integration

According to global and AACSB survey data, students obtain the majority of their information about prospective colleges online. Therefore, integrating elements related to your accreditation into your website has become increasingly important as students seek to find quality schools among the dozens of institutions that inundate them with online advertising campaigns. At Baylor University, the Hankamer School of Business created an interactive timeline surrounding its celebration of 50 years of AACSB Accreditation.
Baylor University Timeline

However, your school can also integrate the seal into your website and link to an AACSB microsite that speaks to students, parents, counselors, faculty, and corporations about AACSB Accreditation.
www.aacsb.edu/aacsb-accredited

Graphical Designs

AACSB-accredited business schools have taken integrating the seal to new levels with custom graphical designs. Some designs have been integrated into the school’s standard promotional brochures, as well as throughout Web sites.

Print Advertisements and Signage

Intergrating the seal into an existing advertising campaign and/or creating a single campaign surrounding the quality of the school are also methods being used to promote AACSB Accreditation. The University of Louisville developed a print advertisement around their school’s AACSB Accounting Accreditation. The ad focused on the importance of the CPA designation and the corresponding value of AACSB Accreditation. The school also made signage promoting itself as “the world’s only accredited business degree with a unique major.”
University of Louisville Ad
University of Louisville Sign